Evaluation: How did you use media technologies in the construction and research, planning and evaluation stages?

Introduction
During the process of my planning, research, construction and my evaluations, I have used a variety of technologies to help me create my final pieces. Although at the time I didn't appreciate how much software and hardware I used, looking back I used a lot to create everything I wanted to achieve. Overall, I am happy with how all of my final pieces came together and in this evaluation, I will explain everything I used to help produce them.

Apple Mac
Due to the fact we have macs at school, I was able to spend time on my music video and ancillary tasks whenever possible. However, as I don't have an Apple Mac at home I found it difficult at times to spend my free time working on my coursework. This was because the school Mac's are used by multiple people, during lessons and not. Therefore, at times when I'd go to use the Mac with my coursework on it, it would be being used and this limited my time that I could spend on my work. 
Furthermore, as this is my second year on the course, and consequently being able to use the Mac's, I am already reasonably experienced in using this technology. Thus, it meant that the construction on my A2 media products was noticeably easier.

Panasonic camera
As I am fortunate to have my own camcorder, I was able to use this whenever I needed to film. I knew that I would only need to use the Sony camera to record all of my footage, as it has all of the facilities I need. The camera enabled me to film whenever possible, inside and outside of school. Therefore,  I was able to capture extra footage if I felt that I needed more even after editing the original footage I had at school. Along with this, close to the end of the deadline I wanted to change bits in the video. By having the camera to hand I could go home and capture last minute footage in my own time. Another advantage of having my own camera was that unlike borrowing a school camera, I didn't have to think about returning it in time to school. I also didn't have a certain time limit to be able to use the camera. This was very beneficial because if I had planned to record footage at the weekend and I was delayed because of bad weather then it didn't mess my plans up too much as I could just reschedule on my own terms.

Nikon camera
As my parents have had this camera for a couple of years now, I felt comfortable using the camera to capture pictures for the ancillary tasks. I was able to easily capture the camera shots I needed, whilst using the different lenses that come with the camera. Consequently, this was an advantage because it helped improve the quality of my work instead of using a basic digital camera. 

Search engines
I have used a variety of search engines throughout this project, however there was one main search engine I used most of the time. This was Google. I used this more often than others because I know how to use it more than the other, such as 'Bing' or 'Yahoo'. Therefore, it was the quickest way to obtain information. I found the Internet extremely useful when it came to the researching stage as I was able to see what conventions I needed to stick to when creating my music video and ancillary tasks/ Due to the fact you can multitask freely, I was also able to search music videos for inspiration as well as using Blogger to write my thoughts down. As I am constantly updating my blog and using other websites, such as Pixlr, YouTube etc. this was my most highly demanded technology I ended up using. The only disadvantage of using Google was that there is so much information to choose from, I had to research carefully and be selective with the information I chose. This meant that it was quite a time consuming task to do at times. 

Blogger
This again was one of my most used piece of technology throughout this piece of coursework, as I had to continuously write for my research, construction and evaluations of my final music video and ancillary tasks. As I am fortunate enough to access the internet, and therefore Blogger, at home and school I was able to update my posts whenever I needed to.

YouTube
YouTube was another main technology that came in handy during this coursework, as I looked at a variety of music videos to find the song that I wanted to use. As well as this, it gave me inspiration when planning what will go into the music video. Additionally, I uploaded my final product onto this website so people were able to view the finished video.

Final cut pro
This was a main technology that I used as it had the editing software I needed to help create a professional looking music video. As I have had some experience of using it at school in previous tasks, I was able to experiment with various transitions and editing techniques to make my video more appealing to my target audience. Therefore, this was mainly used for the construction of the music video, as well as audience feedback videos.  

Pixlr
I used this image editing software to edit the images I took for my ancillary tasks (digipak and magazine advertisement). I used this software for manipulating images last year, so I felt very comfortable using it this year for the same purpose. During the construction of the digipak, I used this image editor program to help me create the dull effect and image overlays that KlanKarussell's existing album has. Along with this, I used this for the finishing touches of my magazine advertisement, where I used the different image effects and image darkening. The software helped me to improve both the digipak and magazine advert because it enabled me to create a style that was like KlangKarussell's and also the style I wanted throughout the project.

Prezi
Until last year when I used Prezi software for some of my music magazine evaluations, I hadn't used it before. Although it was a bit confusing to begin with, I now feel confident using it. Even though this software is some what time consuming, I decided to use other technologies for the researching and construction stages of my products. Therefore, I thought it would be a good idea to use it in one of my evaluations for my coursework. This is mainly down to the fact I can go into detail when concluding on my final products as well as it being more visually appealing to read than just blocks of text.

Mobile phone
Throughout the planning stage of my music video, I had to keep in touch with my talent so they knew what time they needed to be free for filming and if there was a problem on the day I could let them know quickly. Therefore, texting or ringing them from my phone was the best was to communicate with my talent, as well both have unlimited texts and phone calls which means we could communicate easily without it costing. This piece of technology helped a lot when organising dates to shoot the film. 

Tripod
This piece of hardware helped a lot during the construction of the music video, as I was able to get smooth steady shots with the use of the tripod. At times I needed the hand held effect to make the video more moving, but at times (such as using a pan shot of a run down estate) I used this device to keep the camera in the same place all the way through. This was to get the best possible footage. Due to the fact it is portable and it collapses, I could take it wherever I went because it isn't heavy to carry. 

Bicycle
This was a very handy piece of equipment that I used more that the tripod in the construction of the music video. This was because I used the bike to strap the camera onto the seat so I was able to use a tracking shot, this is seen at the beginning of the video when the talent is walking through the field. The bike was mostly easy to transport to different filming locations, apart from busy areas in the town as I had to be careful.

Audience feedback on final draft of the advert

I have taken the previous feedback from the first draft into account, and have made improvements based of their answers to the questions. I then issued my questionnaire again to the same people to see what their opinions were on the final draft. The information below are the questions and answers that I received.

What do you think about the overall advertisement?

• It is different to most adverts that sell albums, however I like this
• The landscaping is very urban which ties in with your digipak 
• I love the image compared to the previous image you used in your first draft

Would this advert entice you to buy the bands album?

• Definitely, it looks more like an advert for an album, especially for one of KlangKarussell's albums
• Yes, it looks really interesting and would make me want to check out their video and album
• Yes, the image and layout you have used looks exactly the type of band I would listen to so I would buy the album 

Specifically what do you like about the advert?

• I love the layout that you have used for the bands name because it is the first thing that you see
• I like how you have cut half of the bin off instead of keeping it all in the frame
• I love the effects that you have put on the image because it gives the image a finishing touch, especially to the sky as that's where it is most visible
• I prefer how you have placed the bands name in the center of the advert, and also how you have changed the bands name from being in one straight line to staggered across the page 

What do you suggest could be improved?

• I think you could still add small bits of writing to the advert, like the date the album is released
• You could of had your talent walking towards the camera to the right of image
• The bands logo could of been on the advert somewhere

As you can see from the feedback the things that they said they would change are very minor and don't impact on the overall look of the advert. I am pleased that most of the audience like the minimal affect of the advert by just using the the band's name and an image. I am also pleased they liked the effects that I put onto the image along with one persons comment about how it looks very urban as this was the look I have been aiming for throughout the project. Therefore I am happy with the changes I have made and the feedback I have received, and for these reasons this will be my final draft of the magazine advert.

Magazine advert - final draft

Below is the final draft of my magazine advert. This is with the edit of 'Dusty' that I used on Pixlr. The reason I like the edit over the top of the image is because it adds a bit more of a grey overlay and you can see the 'Dusty' effect mainly at the top of the image, in the sky, and also on the band name. The band name writing looks like it has a bit of a smoky effect on it, I think this makes the writing link in with the rest of the image and the overall style of the digipak and music video. This is because I have filmed and taken photos in rough areas which you would expect to see people smoking etc. Therefore the effect over the top of the band name links with the smoking of people that live in rough areas where the music video is based. 

I have chosen to use this image over other image I was considering to use (such as the first image in my draft) because of the audience feedback I received from the previous draft. Another reason is because I liked the mise en scene within the image, for example the bin in the far left and the main focus being the phone box. The dirty floor with the broken glass makes the image feel even more rough than any other image that I was considering. 

I like how the image is very minimal, but effective. I believe it is very effective because of the mise en scene, as previously stated, and the layout of the bands writing. I placed the bands writing in the middle of the image because I preferred it being the focus and the first thing that the audience sees. I know this by the audience feedback I received, as someone said the bands name was the first thing that they see when looking at the article. As I preferred the minimal feel of the image I didn't want to change the focus of the bands name to the name of the album. Along with this, I couldn't find a good place to put the name of the album on this image without subtracting focus from the bands name and actual image.

I have previously shown in another post the editing process of the image I have chosen for the article. However, I shall show the process again below.

Step 1 - Original image

Step 2 - Colour correction

Step 3 - Adding of writing

Step 4 - Image overlay

Feedback from first draft of the magazine advertisement

For this audience feedback I asked a group of people that I think would be the target audience for the band's music. This was because I wanted to receive realistic audience feedback, so I could improve the magazine advertisement to their ideas.

What do you think about the overall advertisement?

• It is very simple, yet eye catching
• The area looks very rough with the rails to the right hand side of the image used
• There is minimal lighting which creates almost an unhappy atmosphere
• The image is very interesting because it makes you want to know more about it and what it is advertising

Would this advert entice you to buy the bands album?

• Yes, because it looks interesting
• Not really because it doesn't have very much about it 
• No, I don't think it looks much like an advert to sell an album 

Specifically what do you like about the advert?

• I like the minimal look that you have gone for
• The style of writing that you have used because it makes it eye catching
• I like the effects you have put on the image because it makes the overall look seems very urban and rough

What do you suggest could be improved?

• I would arrange the layout differently, for example changing where the bands name is on the page
• I would change the image because there isn't much to look at with the current image
• I would add more text on the current page so the audience are able to see what is being advertised
• I would only change the image that you have used for similar reasons to the previous comment

Magazine advert - first draft

This is my first draft of the magazine advert, I have chosen this image because I wanted my talent to be in the image so it links with the music video as I have used the talent throughout the video. I also chose this image because the mise en scene makes it look quite rough. For example, on the right hand side I made sure that I captured the metal fencing and the over-grown bushes. Along with this, the road is dirty and the effect that is added on top of the original image brings out the dirtiness of the road and its surroundings. I have used the same font as I used in the digipak so it is evident that they are linked together and therefore aren't contrasting. I have used the image after editing it which I have previously explained in another post named 'Pictures for digipak'. However I will show again the process of editing the above image. 

Step 1 - Original image


Step 2 - Colour correction


Step 3 - Image overlay


Step 4 - Writing added



Some of the photo's that I have displayed in that same post I have also considered using in the magazine article. These images are the images I considered are displayed below.
1.

2.

3.

4.

Feedback on my final digipak draft

I have taken the previous feedback from the first draft into account, and have made improvements based of their answers to the questions. I then issued my questionnaire again to the same people to see what their opinions were on the final draft. The information below are the questions and answers that I received.

Whats your overall impression on the digipak?

• It reflects the style of the music video, clear logo 
• Very urban and 'grungey'
• Creative and well thought out
• Stands out compared to most digipaks

What would you change?

• One continuous image across the three pages.
• Slightly brighten the outside image
• Move the barcode to the left instead of the middle
• Nothing, I like it all as you have taken on board the previous comments

What do you like the best?

• Likes the inside image and outside page with the logo.
• The font 
• The position of the font and logo on the outside, front page as it challenges the conventions 
• The effects on both images, as it makes them the main focus of the digipak

What do you think about the images that are used?

• Likes the inside image of the girl waking, think it flows. It is good because the eye naturally flows left to right, and image helps this as it is a long running image with the most important factor on the right hand side.
• Fit well with each other and the music video
• Mise en scene is thought out well and fits well for the style you are trying to achieve
• Much better than the previous images used for first draft

As you can see from the feedback the things that they said they would change are very minor  and don't impact on the overall look of the digipak. I am pleased that the audience like the logo on the outside page, and the effects that I put onto the images. I am also happy that one person said it looked very urban and 'grungey' as this was the look I have been aiming for throughout the project. Therefore I am happy with the changes I have made and the feedback I have received, and for these reasons this will be my final draft of the digipak. 

Final draft of digipak

After making some adjustments to my previous draft from the comments from the audience feedback, I am happy with this final draft of my digipak and the feedback it received. 

Outside

I wanted to put the logo on the outside, inside page because this would be the first thing you would see when opening the digipak. The middle outside page is where I have put the names of the songs on the album and the barcode. I didn't want to put anything other than these two things on this page because I liked the page quite plain as it looked distracting and also messy with the background image. The far right page is the front cover. I placed the bands name and the logo to the far right as most album and digipak covers have the logo and/or band name to the bottom left hand corner. For this reason I wanted it to be different to what the audience would expect to see, this is why I have placed the logo and image in the bottom right hand corner.

Inside

The far left inside page is all their upcoming tour dates with a 'Thank you' message at the top for their fans. The middle, inside page is where the CD will go. I have made the logo faint because I wanted it to be slightly visible behind the CD. The far right page is the end of the photo, I didn't want to put anything on this page because I liked the image how it was. Also I tried putting the band name in the bottom left hand corner but it made the page look too much like a front cover, and this wasn't what I wanted. Therefore I left it blank.

Final draft of music video

Below is my final draft of my urban, concept music video. I have made changes to the first draft of the video by acting on the feedback I received from my target audience. You can find the audience feedback in the post named 'Audience feedback on the final draft of the music video'.

Audience feedback on the first draft of the music video

Below is the audience feedback on the music video. I think it is very important to find out their opinions on the video, in detail because it will help me to make any changes that are possible in later dates. You will see that the feedback that I received is mostly positive, and the negative comments that I did receive will only help me more. I am very pleased with the feedback I received, especially on the third question, because they compared it to the original Sonnetanz video and picked up on the style of video I was trying to achieve i.e. an opposite style to the original.

What would you change?

• I think you could have filmed lip syncing rather than a lot of footage of the landscape, it would make it seem more interesting and give it variety
• I think you could have introduced different transitions into your cuts to break sections up
• You could have included some close ups of your talent
• There could have been some lip syncing in the video, not all the way through though because I think it would of ruined the style you were going for
• The second talent that you introduce towards the end, you could of took the opportunity to be more mysterious or on the other hand you could of had more footage of her and been more informative

What do you like most about the music video?

• I like how you have left the ending open and haven't suggested too much with introducing another talent
• I like the tracking shots you have used throughout, especially your tracking shot in the field because the background goes really well with your style of video
• I love the shot of the talent in the phone box and then how you have slowed it down as she is walking out of the frame
• I like how you haven't made your talent lip sync because I wouldn't expect it in a KlangKarussell music video
• My favourite part is when you have made quick cuts towards the end of the video, as it suggests the talent is looking back on where they have been. It also reminds the audience parts of the video earlier on
• I love the three reversed sections towards the middle, but I think they could have been more in time with the beat. (The reversed sections were meant to be in time with the beat of the song but for some reason when uploading the video to YouTube it became out of sync. I have now fixed this within the final draft).

Do you think that the music video fits well with the music/lyrics?

• Yes, I like how you have done the opposite as to what you would expect from a song like this, as the song seems very happy and the video is about how the talent isn't happy
• I think you have been very creative in the construction of the video because I noticed that when you have made a cut in the footage it is in time with the beat of the music, it lets you get really into the music whilst watching the video
• Comparing it to the original Sonnetanz video it surprised me in the direction that you went. However, I think that this is an advantage because you have still followed in the footsteps that KlangKarussell would take
• I do think it fits in well at the moment but I think for it to improve and to fit in even more, you could of contained lip syncing in the video

First draft on my music video

Below is my first draft of the music video I have been constructing. This has taken me some time to devise and construct, however with all the helpful research of existing texts and urban landscaping I feel I have done well to create this first draft. 

I have received audience feedback on this first draft with the blog post 'Feedback on the first draft of the video'. From this feedback I will take the comments that were made on board and also spot trends that can point out the strengths and weaknesses of the video. The weaknesses that are mentioned I will then change and turn them into a strength whilst keeping the target audience in mind.

Equipment I used for filming

I used three different pieces of equipment to help film my music video. They are the following:

• Panasonic camera - This was the camera that I recorded the whole of my footage on for the music video. I wanted to keep all my footage on the same camera so that I didn't lose any.
  
•  Tripod - I used this when I needed still shots when filming, it wasn't used as  much as I expected to use it. It was quite easy to carry around as it is light and easily made smaller.

• Bike - I used the bike so I could film tracking shots. At first I contemplated what to use and whether I should just have the camera handheld for the tracking shots, however I wanted it to be smooth and to get a clear image of my talent. Therefore, after talking to my teacher and considering my options I decided to use a bicycle. I put the camera on the seat of the bike by sellotaping it to the seat and making sure it was secure and didn't move during the filming. It wash't as smooth as I thought it would be, only because of the uneven floors that I was filming on. For example, the tracking shot where my talent was walking through the park, it was quite bumpy so I had to cut out parts when the camera wasn't smooth and consistent. The bike was very easy to move between areas of filming, however it got in the way when we were filming in the alley way as it was a narrow place to film and there were passing people.

Finished filming, now editing

Now that I have finished filming I plan to edit the footage I have gathered and then edit it, to make it into a music video. 

When editing the footage I want to use some colour correction so that it is dull and keeps with the style that I want to achieve. The first thing I will need to do is watch the footage back and decide which parts I want to incorporate into the video, and parts that I didn't. I have learnt from previous projects that when it comes to editing I am a perfectionist, therefore it could take some time before I am completely happy with the finished video. However, I will use it to my advantage as it will help me to create an effective music video. I have an idea of what scenes will go where within the video, for this reason it could save me some time instead of trying to decide which piece of footage I should use in a specific place.

Whilst completing this task I will need to consider the digipak that I am in the process of making and the look it conveys, as my work needs to be consistent with the style. Once I have completed the editing and digipak I will create the advertisement for the digipak, therefore these are the next steps I will take.

Audience feedback on first draft of the digipak

Below is my audience feedback from my first draft of the digipak. For this feedback I asked four people to look at the digipak and then share their opinions with me.

Whats your overall impression on the digipak?

• Dark and 'dingey'
• Quite urban and reinforces the band by the constant use of the bands logo and band name
• Nice layout 

What would you change?

• The  colour of the writing stating the song names as it is hard to read on the type of image you have used
• The image on the far right on the inside because there is too much going on in the background to be able to read the writing
• The layout of the front cover because the band names writing looks like it should be against the left hand side
• Consistently use bright writing in every part of the digipak
• On the front page, the bands name and album title aren't in line

What do you like the best?

• The font 
• The logo page on the outside of the digipak
• The content on the far right, inside page. For example, the tour dates and venues

What do you think about the images that are used?

• They make it look like there is too much going on because there are so many different images
• The use of the images outside are very good and link well with each other
• The inside images are too different, as in the image of the talent and the phone box image
• The images that have been used are too dark 

Digital Technology

To create my music video I will use many different types of technology. For example:

• Panasonic video camera - This will be one of the main pieces of technology I will use to create my music video. This is because I will film all of it on this camera and no other  cameras, such as standard cameras or a different brand of camera. It is essential to me that I use the same camera throughout the process of filming my music video so that I can find all of my work on the same camera when it comes to uploading the footage to a computer.

• Apple Mac - This is another main piece of technology that I will use throughout creating the music video as it contains a lot of key software that will help me. For example, Final Cut Pro, Pages, Safari. I learnt how to use the software and basics of an Apple Mac last year, therefore whilst using it this year I am more prepared and well equipped. For this reason, I can consequently be more successful in making my music video. 

• Final Cut Pro - This piece of software is what I will spend most of my time on as this is where I will upload and edit all the footage I have filmed. Final Cut Pro allows me to trim clips, change the speed, change the order, add transitions, add music and separate original footage sound from the clip. Along with all of this it enables me to add colour effects, add text onto a clip, reverse a clip add photos and more. This software is very helpful and effective in helping me to achieve the very best whilst editing the music video. Below is a print screen of Final Cut Pro. It shows the edited video at the bottom, the transitions that can be used to the right, media that has been uploaded to the top left, the adjustable amount of effect on the top right and the showing of the video in the middle.
• Safari - I can access different websites through Safari that I will need throughout this project. For example, Blogger, Pixlr, YouTube etc. These websites I have just mentioned are the main websites I will use to find inspiration, edit pictures, and blog my ideas and processes. 

• YouTube - In previous projects I have found YouTube very useful in helping inspire me. It holds a variety of videos that you can search for on the website. In this case I will most likely search for dance music videos as this is my genre for my music video. I can look at different styles of dance music videos to find inspiration to help me film my music video and editing techniques. 

• Pixlr - Pixlr is the website where I will do all the editing for photos. I will need this website when it comes to the subsidiary tasks i.e. the digi pack and magazine article. It allows me to edit the colour of the photo, crop, rotate, airbrush, put different types of overlay on the photo and put a boarder around it. Below is a print screen of Pixlr, it shows all the editing techniques at the bottom of the page that can be used, e.g. adjustment, effects, overlay etc.
• Blogger - I will use Blogger to blog all of my ideas and process throughout the making of the music video. It will enable me to show how my ideas develop through time. I can explain why I have used a special effect, camera shots and transitions.

First draft of digipak

For the making of my digipak, I went onto KlangKarussell's official website to look at the style of their writing of their band name so I could get an idea what style of writing I could use for their name on my digipak. I couldn't find a font that was like their font with the 'a' as a triangle, for this reason I ended up dragging the font and saving it as a picture so I was able to use it in my work. I also looked at their album cover for the song I am doing. Below are the pictures for the front and the back of the album. I have noticed that KlangKarussell put their name on the front and the back of the album, and the name of the song directly underneath the title of the band. Therefore I have tried this for my digipak. 

Below is the first draft of my digipak.

Outside

To the far left hand side I have placed the bands logo with an effect on the background. I have chosen to do this because I liked the idea of the audience opening the first sleeve (front cover) to the bands logo. The middle section will be the back of the digipak. Here I have made up some song names which I think would go well with the bands image and the style of the album as this is very important. The far right hand side is the front cover. I am not sure if like this as a cover for the album because it is lighter compared to the other images that I have used and therefore I think it gives off a different style to the rest of the digipak. To make my mind up I will ask a few people that I would consider to be listeners of the band and therefore the target audience.

Inside

The far left hand side sleeve, on the inside of the digipak, will be where the CD will be placed. I didn't want much on the inside of the digipak because I think putting too much over the images would ruin them. I think the images are good enough to have the digipak minimalistic, but intriguing at the same time. To the far right, I have placed a thank you message from the band with some tour dates underneath. I had the idea to put some tour dates on from looking at the bands website, however I have made up the dates and places where they will play so it is different from the bands actual tour dates. I made them different just in case someone viewing my digipak mistook this as the bands actual digipak. Again I am not sure if I like the inside of the digipak because it doesn't have much in it, other than images. The target audiences opinion is very important at this stage, consequently this is the next stage I plan to take.

Digipak research

When I was told that one ancillary task was to design a digipak for the album, I did some research before I chose which tasks I should do. I did this because I didn't know what a digipak was, or how to make one.

What is a digipak?
After doing some research online, I found a few definitions and descriptions of what it is. In my own words I have found out that a digipak is a type of packing that is often used for CD singles or special editions of CD albums. They typically consist of a gatefold book style that have one or more holders for CD's or extra information, attached inside.


What is the digipak for?
The front of the digipak will have some aspect of what the artist represents and what their predominate genre is. The digipak will most likely incorporate a theme and message about the artist. Therefore this emphasises the artists brand and image which could increase the popularity of the artist. It also demonstrates the creative approach that the artist is taking throughout the music and even music video. For example, if there is some futuristic idealism conveyed in the lyrics or the visuals of the music video, then the digipak wouldn't be very contemporary but more obscure.

How does the digipak benefit the artist?
Digipaks benefit the artist and their music as its promotional aspect of the music industry which helps bring awareness to the artist, and therefore selling the artist and encouraging consumers to buy and listen to their music. You could argue that buying a digipak establishes your loyalty to your artist.

Digipaks I like
I couldn't find a digipak for klangkarussell, for this reason I searched for other digipaks by artists.


I particularly like Rihanna's digipak as she keep continuity throughout all of the sides, which I believe makes it more visually appealing. Therefore, I will try and create a digipak that sticks to a sort of theme or continuity throughout.

 

Andrew Goodwin's method of analysing music videos

Andrew Goodwin's Music Video Analysis is all about defining the characteristics of music videos.  There are 6 main methods of analysing music video such as:

1. Music videos demonstrate genre characteristics 
2. The demand of the record label will include the need for lots of close ups of the artist and the artist may develop motif which recur across their work
3. There are frequent references to the notion of looking and particularly voyeuristic/erotic treatment of the female body
4. There is a relationship of lyrics and visuals
5. There is a relationship of music and visuals
6. There is often inter-textual reference

Colour correction

Below is an screen shot of a camera shot I have filmed. The day I chose to film this shot it was a sunny day and therefore I wanted to edit it so that it was darker and therefore is in keeping with the look I wanted to achieve, an urban

gritty feel.

The picture below is the edited version of the same camera shot as above. I only used colour correction to edit this shot, the effect I used was called 'Cold Steel'. It allows the camera shot to look dull and dreary which is the affect I wanted to achieve so that it reflects the mood of being rough and urban, like Audio Bullies 'We don't care' music video.

The screen shot of the camera shot below was filmed on the same day and therefore made the shot look bright and gave the opposite feel in that shot that what I wanted. For this reason I edited the shot by using colour correction called 'Combat'. This was to reflect how the above screen shot was to look. 

Below is another colour correction edit that I have used for the same reasons as I have explained in the previous screen shots. The top picture below this text is the original picture and the picture below is the edited version. The effect that I used on this shot is called 'Combat', I also used 'Cold Steel' on top of the other effect to create a strong dramatic effect.

However, after I used colour correction of the camera shot I decided to crop out the car in the far left of the shot as it didn't look right. When I filmed this shot I didn't take the car into consideration, if I was to of staged this camera shot I would of also taken the skip and 'Sold' sign out. I chose to film this shot in this particular place as I liked the 'Cliffton Road' sign as it ties in with the rest of the video.

Pictures for digipak

The pictures below are the pictures I intend to use for my Digi pack. I am not sure where I in the digipak I will put the images, however I have taken as many as I can so I can choose the design and layout with plenty of images to use if I choose.

1.

Below is the same photo as above, after it has been edited. To edit it I have used the colour correction effect called 'Cold Steel'. I used this effect on Final Cut Pro by putting the effect on the part of the clip and screen shoting it and converting it to an image. I did this because I unfortunately didn't take a photo of the graffiti wall when filming there. As i liked the image so much I therefore screen shot it and edited it this way. I used the effect because I liked the darkness that it gave to the image, as throughout editing the music video I have stuck with the same colour scheme as in dark, dull colours. I think the original image is too bright to use for the digipak.

2.

The image below is the edited version of it. The effects I used were on 'Pixlr'. Firstly I used colour correction effect called 'Adrian', I also used another colour correction called 'Ldgrad'. These effects caused the image to look like the image below. 

After using the previous effects I added two more effects on top. They were also provided by Pixlr. They were an image overlay and are called 'Dusty' and 'Banded'. They caused the image to look like the image below. I also had to flip the image so that if wanted to use this image as a front cover there was a gap in the bottom right hand corner for the bands name and album cover. 

3. 

The image above is the original photo I took, I then edited it by putting two different types of colour correction over it. I used Pixlr photo editor to edit this image, the effects I used are called 'Yellow' and 'Nash'. I used these effects to make it look a bit darker and less natural. 

I then added two lots of an overlay effect called 'Smoky, I liked this effect because it added some texture to the image, which show up mostly in the lighter areas. For example, the top right hand corner is where you can see the effect most. The effect goes with the outdoors theme of the image as it gives the effect of tree branches. The reason I used two lots of the same effect was show it showed up more on the image and wasn't as faint with just one lot of the effect.

4.

The image above is the original photo I took. I like the image to use in the digipak because the floor is quite dirty and the bin is in the corner with the phone box. It could work quite well as an opening inside cover. The image below is the edited version, which I have used two colour correction effects called 'Hagrid' and 'Ldgrad'. This is to make it look a bit sharper and darker.

After adding these effects I then tried out adding some image overlays like the previous images, however I didn't like the outcome of the image because it made it look too edited and over the top which isn't the look I want. For this reason I decided to leave the image like this.

5. 

 The image above is the original photo that I took when filming. As you can see it is very green a quite bright, therefore I used some effects on Pixlr to darken the image. The effects I used was a colour correction effect called 'Bob'. It resulted in the image looking like the photo below.

I then added an overlay on top of the colour correction to give it some texture and to let it be similar to the other photos, effects wise. I like the result of just using the two effects, therefore I plan to leave the image how it is in this final photo below.